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Seven Recently Read Memoirs

It’s time to start re-stocking your to be read pile of books for fall. If you’re looking for a must-read memoir, here are a few that I’ve read and really enjoyed. If you have any memoir suggestions please leave a comment!

Unfwifeable by Mandy Stadtmiller

I had written down some awesome lines from this book in the notes section of my iPhone and then realized that it somehow got deleted. Unfortunately, I already returned this book to the library so I can’t open its pages to retrieve them. HOWEVER. This memoir is another one of my favorite reads this year. Mandy Stadtmiller was married young and divorced young. After her divorce, she went through a decade of reckless behavior until finally coming into her own. It’s incredibly honest, heartbreaking, and hilarious. 5/5. 

The Best of Us by Joyce Maynard

I have been in a bit of a reading funk, not quite finding a book that captivated me. Until I started this one. The Best Of Us by Joyce Maynard is the account of how in her late 50’s Joyce finally found the kind of love she was looking for her whole life. But just one year into their marriage, her lawyer husband Jim was diagnosed with pancreatic cancer, an almost certain death sentence. In this memoir, Joyce chronicles their time together through sickness and in health. She doesn’t hold back from revealing the ugly parts of dealing with cancer, including the anger and resentment that can sometimes come with being a caregiver. The end of this book had me in tears and moved me so deeply. 5/5, highly recommend. 

Now Way Home by Tyler Wetherall

“Tyler had lived in thirteen houses and five countries by the time she was nine. A willful and curious child, she never questioned her strange upbringing, that is, until Scotland Yard showed up outside her ramshackle English home, and she discovered her family had been living a lie: Her father was a fugitive and her name was not her own.” This memoir is one of the most riveting books I’ve read so far this year. As an unknowing child of a fugitive, Tyler shares her childhood and what it was like to move constantly, change your identity, and what it was like growing up not completely knowing who your family truly is.

The Quiet Room by Lori Schiller

This book is Lori’s chronicle of her journey through mental illness. Once a thriving young girl, she started presenting symptoms of schizophrenia as a teenager and her life took an entirely different course than she imagined. This book is a treasure as it gives a true inside look of what it looks like to live through madness and come out the other side. I highly recommend! 5/5 

Everything Happens For A Reason by Kate Bowler

Kate Bowler had just given birth to her son when she was diagnosed with Stage 4 colon cancer. As a professor at the School of Divinity at Duke University, Kate navigates her life post-diagnosis with a humorous and spiritual self-deprecation that sheds honesty on what her faith really means to her when it’s put to the test. When I first bought this book, I didn’t realize it was written by someone with a deep spiritual faith. Normally those things kinda turn me off, but I appreciated Kate’s critical eye of modern Christianity as she contemplates her own mortality and lives through grief.

Gorilla and the Bird by Zack McDermott

In this memoir, Zack doesn’t hold back when talking about his struggle with bipolar disorder, how it affects his family and work, and the several times he was committed to a mental hospital while in psychosis. It’s one of the most intimate portrayals of BP that I’ve read. It was really well done and an interesting read. 

Breaking Free by Rachel Jeffs

Rachel Jeff’s childhood was different from most. Her father was Warren Jeffs, the self-proclaimed prophet of the FLDS church, a Mormon religious cult that practices polygamy and is run by her family. Rachel was born and brought up in a strict patriarchal culture defined by plural marriages and submissive sister wives. After years of surviving sexual abuse at the hands of her father, as well as emotional and physiological abuse from the church and it’s members, Rachel gathers the courage to make her escape in 2015. In this brutal memoir, Rachel sheds a light on the innermost working of the FLDS cult and what went on behind closed doors of this secretive society. I highly recommend reading this book. It was horrifying and riveting the whole way through. I’m thankful Rachel Jeffs had the courage to share her incredible story. 

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  • When you're a biz owner who is selling a service, increasing inquiries is how you expand your reach and sign more clients.

But most biz owners I talk with don't have a website that is good at asking for the sale.

Usually their site has a pretty template, but they're not getting any contact form submissions.

Does that sound familiar?

Today I want to guide you to take a second look at the call to actions on your website (also called CTAs). Call to Actions usually take form as a button on a website that says "learn more / get started / book now". Call to actions need to be super duper clear and ACTIVE, not passive.

Example:

Passive: Learn More | Active: Schedule a Call

Being direct with your CTAs makes it easy for people to reach out and hire you.

If your visitors are struggling trying to figure out what the next steps are, they’re not going to sit there and figure it out. They have better things to do with their time. Like finding someone who makes it easy to work with them.

Asking people to take action, to DO something will start increasing inquiries on our website. Sometimes small tweaks can make a big difference.

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  • One mistake I see often with websites that aren't converting, is that they're overly focused on the actual design and pay little attention to the website content or copywriting.

Now, great design is 100% important and essential to a high performing website. But that's not the only ingredient to successful websites.

If your website could use a copy re-fresh try this:

1. Give them the good stuff first. You have an average of 3 seconds to captivate a website visitor’s interest so put your best stuff up top.

2. Be clear and specific - If they’re confused, they’re going to go somewhere else.

3. Ask questions and solve problems - Asking questions forces people to answer them in their heads which increases engagement and making it more likely for them to continue reading.

4. Write about benefits, not features. It’s not the physical product your customer wants, but what their life will BE like with that product.

5. Clear Next Steps - End each page with a call to action or clear next steps you want your visitors to take.

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  • Are your website visitors leaving your site quickly?

Take a look at your analytics - If your visitors are leaving your page in under a minute, then they probably aren't reading a thing.

Which kinda defeats the purpose of having a website for your business, right?

One common cause of high bounce rates (the average time a visitor spends on your website before leaving) is confusion.

Right now, your website might be confusing to your customers, poorly organized, or packed with too much jargon.

If that’s the case, then your readers are NOT going to understand what you do and how you can help them.

If they’re confused, they’re going to go somewhere else.

Which we don’t want to happen!

One of the quickest ways to turn this around and get visitors to engage with your website is by cleaning up your website copy.

So here are some QUICK COPY TIPS to implement on your website:

Don’t be vague. Avoid generalities. Paint vivid pictures by using detail and specifics.

Short and simple beats clever and creative every time.

Remove jargon and buzzwords.

Keep it conversational. Write like how you speak, like how your customer speaks. Writing this way fosters connection with people who have otherwise never met you.

Show some personality. To attract your ideal client you have to show them who you are!

Get more website tips like this by visiting my blog (link in profile) at chaucee.com/blog

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  • Chances are that whoever came to your website has a problem they are trying to solve.

They are looking for the solution, but they aren’t focused on the features and tech you’ll use to solve the problem.

They’re focused on how their life will be easier once you solve their problem.

Positioning your website as a resource for your future clients will not only start attracting your ideal client but you’ll be able to offer them value right away, before you even start working together.

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  • How your website can save you TIME.

There is only so much time in the day. And as entrepreneurs, that time seems to magically shrink. Raise a 🤚🏻 if you agree!

While we can’t add more hours onto the day (but someone plz work on that) we CAN change the way we work.

A lot of people are surprised when I say that having a website can *save you time* growing your business.

In their experience, a website has only been a headache and never exactly what they want.

Think of it like this…

Your website is essentially having a conversation with a person that is interested in your services.

Expressing empathy, understanding their struggles, offering a solution and answering their questions is all a part of the conversation you would have with a potential customer in person or on the phone.

When your website is set up to strategically walk potential customers through your company and how you can help them, it increases their trust in you and saves you time in the long run by having it all in once place, readily available at all times.

Time otherwise spent answering these questions or presenting your services can now be allocated to other priorities.

Your website could be a money-making MACHINE, closing deals left and right.

Not bad right?

Curious how that can happen for you?

Tap the link in my bio to schedule your free discovery call to see how we can get YOUR website working JUST as hard as you are at growing your business.

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  • You deserve a seat at the table.

You deserve more than a foot in the door.

You’ve put hours and hours into building your business, and now it's time to share it with the world.

Your message is WAY too important to get lost in the competition. It's way too important for a bad website.

In today’s ever increasing online world, your website is your home base, and one of your greatest marketing tools.

Use it to find your people.

To genuinely help others.

To help your growth building efforts pay off.

To have the lifestyle you want to live.

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  • Now booking for projects starting in the first half of July 2020!

I've been working with some amazing clients lately and am looking forward to opening my books back up!

If you're looking for a beautiful website that will captivate and convert visitors into clients, that would launch mid to end of August, then book your free discovery call via the link in my profile.

I have a few more exciting things in the works that I can't wait to share with you! Some big shifts in how I work and serve my website clients. Can't wait to share it with you! And if you want to be the first to know, my newsletter link is in the bio too.✨ #websitestrategy #websitetips #webdesigntips #designtips #webstrategy #webdesign #webdesigner #webdeveloper #webdevelopment #wordpress #wordpressdesigner #womenintech #learntocode #girlswhocode #remotework #workfromhome #denverco #boulderco #goldenco #coloradodesigner #coloradowebdesign #workfromwherever #womenwhohustle #smallbiztips #marketingstrategy
  • How to prepare for a website re-design so you maximize your results.

First, start with an audit of your current website.

What do you like?

What do you like not?

Is your site mobile responsive?

Does it reflect your branding well?

If you could have your DREAM website what would that look like?

What results would it be generating for your business?

Starting with strategy FIRST when designing a new website sets your site up to deliver the results you need.

My blog has a *ton* of free resources and articles on web design and website strategy. Tap the link in my bio to read or sign up for the newsletter so they’re delivered to your inbox weekly.

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