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Dealing With Change As A Realist

I shared recently about my plan to move from Philadelphia to Denver next month. It’s something I’ve been contemplating and talking about for close to 2 years. But that doesn’t make it any easier. When I first moved to Philadelphia, fresh out of college, the first year was tough. I was in a new place with no friends and no connections. Over the first year, I met some wonderful people, found a great job, and a place to call home. But it all took time.

I’m anxious about having to start that process all over again in a new city. I believe I’m most happy when I have deep, meaningful relationships in my life, but those just take time. Seasons need to pass, memories need to be made, favorite spots to eat and drink need to be discovered. Laying the foundation can sometimes leave me feeling lost, and as I prepare to deal with a total upheaval of my life as I know it, I’ve been talking with my therapist on how to process this. I’ve learned a few things about myself along the way, and I’d love to share and hear what you think, and how you’ve dealt with big life changes.

Don’t set yourself up with the mindset that things are going to go horribly wrong.

I consider myself a realist. So when I think of moving to a new city, I remember what it was like when I was new to Philadelphia. It was tough and lonely at times. But going into an experience already expecting a certain outcome inevitably sets you up for that outcome even if it’s one you don’t want. Have an open mind and think positively.

You’re a different person now than before.

That means change will look different, you’ll handle it differently, and process it differently.

Leave space for the chance that things might be easier than you think.

Don’t confuse being a realist with reality. There’s a chance that this move could be exactly what I need. I’ll never be the eternal optimist, but instead of focusing on the (potential) negative, leave room for the positive.

Make plans and a schedule.

I always feel better when I have a game plan. Planning for days to spend time by myself, getting to know my new city, as well as times to invest in relationships and friendships. Having a rhythm to my day, my schedule, my life, gives me a sense of comfort.

Identify what type of loneliness you feel and enact strategies to help you cope.

I got this tip from this post by Gretchen Rubin. I’ve always been semi-fascinated by loneliness and it’s important to realize what you’re struggling in order to make the situation better.

Realize this is only a season in time.

Just like my first year in Philadelphia passed and resulted in a wonderful life here in Philly, so will the first year in Denver pass. In a way, I’m more looking forward to my second and third year in Denver when I’ll have a life established with friendships and connections.

Research is comforting.

As I’m gearing up for the big move, I’ve done a lot of research on the internet about how to move across the state, how to create a home in a foreign place, how to create community, and how to cope with the loss that comes with leaving everything you know behind. Hearing other people’s strategies and experience has been a huge comfort to me.

What helps you to deal with life changes?

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  • Building the website of your dreams takes time.

Anyone can purchase a template.

Anyone can register a domain.

But having a website that is strategically designed to land more inquiries in your inbox takes strategy, goal setting, research, planning, and experience.

If your website was designed with a “set it and forget it” mentality…

If you never check or update your website because it’s a hassle to maintain…. If your website isn’t generating leads or acting as an ASSET to growing your business…

Then postponing a website redesign will only be delaying the results you need to grow your company.

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  • Your website is not a static business tool.

A strategically designed website has the potential to generate leads and convert visitors into customers.

Perhaps it's to re-evaluate the results you COULD be getting from your website.

Every week I talk with business owners who come to me with websites that stress them out and are a headache to maintain.

Their website is not generating leads and they’re hesitant to direct clients to their website because it’s outdated, not mobile-friendly, and doesn’t represent them like they professional they are.

This is not how a website should be serving their business.

These business owners know its time for a new website design but aren’t sure where to start or when.

Will it really be worth the money?

Today I wrote a blog post on why NOW is the perfect time for a website redesign. Yes, even before the holidays.

Postponing a re-design of a site that isn’t doing anything for your business means you’ll be postponing the results you NEED - more leads and more sales.

Get the link in my bio for the post and then let me know - if you could have your DREAM website, what results would it be creating for your business?

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  • Why is no one buying from your website?

You probably have a great offer. In fact, it might be the best one you’ve had yet. But why is no one buying it?

When it comes down to it, there is one main reason that motivates consumers to purchase.

What’s in it for them.

When presenting an offer, business owners tend to talk about the tech aspects or the facts/details of the offer rather than the BENEFITS of the offer.

How much time it’s going to save their clients, how much money and frustration is going to save them.

It’s not clear what is in it for them.

Take Action: Take your top offer, your main service, and re-write it to only talk about how your client will BENEFIT from this service. How it’s going to change their lives. Talk about how their life was before using that product or service and how it’s going to be after they use that product or service.

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  • Now that we smack dab in the middle of the holiday shopping season it is the PERFECT time to take a quick moment and look over your website. 
When was the last time you read through each page?

Ask yourself these questions:

Are my best, most compelling offers at the top of my site?

Is the copy clear and concise?

Are there clear next steps for my website visitors to take?

Do my visitors have all the information they need to make a purchase?

Take Action: Set aside 30-60 minutes this week to review and make changes to your website. Need some help? Send me an email (link in profile) or a DM.

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  • Last year 49% of all holiday online shopping were done on mobile devices.

That means that smartphone shopping accounted for $2.1 billion in sales.

BILLION.

Cash money. *jaw drop*

If your site isn’t optimized for mobile devices then it has the potential to turn off customers.

Which is really not a great thing! At all!

If you’re ready for a website that looks good on ALL devices and is strategically built to make more sales - this is exactly how I help my clients.

Send me a DM to learn more about how I can help your business website start attracting more visitors and converting them into customers.

Let’s bump up your holiday website sales STAT.

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  • Growing up with a Dad who loves to play is basically the best thing ever. 57 years and young at heart! Love you pops.

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  • How to make sure your businesses's website is ready for the holiday shopping season.

PUT YOUR BEST OFFERS AT THE TOP

Websites have an average of 3 seconds to captivate interest so put your most compelling offers at the top of your site.

Give them the good stuff right away.

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  • YALL my parents got me a LOG SPLITTER as an early Christmas present and I couldn't. be. more. stoked. #adulting

Life sure has taken a unique turn of events and I couldn't be happier or feel more at home here in the mountains.

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