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New Must-Listen Podcasts

This is not a list of podcasts that are being promoted everywhere and you are tired of hearing about. This is a list of podcasts that have me hooked. They are compelling stories with binge-worthy episodes.

Happy Face

Summary: “For Melissa Moore, 1995 was a nightmare. That’s the year the teenager learned her father, Keith Hunter Jesperson, was a serial killer. It’s also the year Melissa Moore’s doubt spiral began: When you look like your father, and you share his intelligence and charisma, how do you know you’re not a psychopath, too? Happy Face is the story of Keith Hunter Jesperson, his brutal crimes, and the cat and mouse game he played with detectives and the media. But it’s also the story of the horrific legacy he gifted his children. Join Melissa Moore as she investigates her father’s crimes, reckons with the past, and wades through her darkest fears as she hunts for a better future.”

Why I Like It: We don’t hear from the family of a serial killer…ever? It’s mind-boggling how Melissa’s father could kill so many women, yet have a wife and kids. She takes us through her childhood, what kind of father her dad was, and how being the daughter of a serial killer changes your life in ways you never thought or asked for.

Broken Harts

Summary: “Markis, Hannah, Devonte, Abigail, Jeremiah, and Sierra Hart—six beautiful black children, ranging in age from 12 to 19—were all adopted by Sarah and Jennifer Hart, both white. On Jen’s Facebook page, it looked as if they were the perfect blended family, even earning the nickname “Hart Tribe” from friends. Then, on March 26, 2018, the family’s GMC Yukon was found belly-up on the rocks below California’s Highway 1. The news of the murder-suicide shocked their friends and made national headlines, leaving many wondering what possibly led to the fatal crash.”

Why I Like It: I had never heard of this story before, however, the story of their seeming murder-suicide isn’t the first time the Hart family was in the news. Jennifer and Sarah seemed like doting, loving mothers and wives. After all, they adopted two sets of siblings out of the foster care system. But as friends and family are interviewed about the couple and their children, it appears to have been an incredibly crafted facade.

Over My Dead Body

Summary: “Dan and Wendi are two good-looking attorneys whose wedding is featured in the New York Times. After two kids, their marriage falls apart. This leads to a bad breakup, an even worse divorce, and a murder case involving a menagerie of high-priced alters and unexpected co-conspirators. This is a story that says as much about love and marriage as it does about justice, revenge, and the lengths some people will go to get what they want.”

Why I Like It: This case is shocking and had twists and turns that I was not expecting. It’s a terrible story of how far some families will go to get what they want – no matter the cost.

The Dropout

Summary: “Money. Romance. Tragedy. Deception. The story of Elizabeth Holmes and Theranos is an unbelievable tale of ambition and fame gone terribly wrong. How did the world’s youngest self-made female billionaire lose it all in the blink of an eye? How did the woman once heralded as “the next Steve Jobs” find herself facing criminal charges — to which she pleaded not guilty — and up to 20 years in jail? How did her technology, meant to revolutionize healthcare, potentially put millions of patients at risk? And how did so many smart people get it so wrong along the way?”

Why I Like It: I had never heard of Theranos and Elizabeth Holmes before this podcast (I’m not one to keep track of new medical devices). Listening to this podcast, episode by episode, I was floored by her level of deception and lack of care for humanity. HBO also recently released their documentary on this story. Definitely adding it to my watchlist.

What podcasts have you hooked?

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  • When you're a biz owner who is selling a service, increasing inquiries is how you expand your reach and sign more clients.

But most biz owners I talk with don't have a website that is good at asking for the sale.

Usually their site has a pretty template, but they're not getting any contact form submissions.

Does that sound familiar?

Today I want to guide you to take a second look at the call to actions on your website (also called CTAs). Call to Actions usually take form as a button on a website that says "learn more / get started / book now". Call to actions need to be super duper clear and ACTIVE, not passive.

Example:

Passive: Learn More | Active: Schedule a Call

Being direct with your CTAs makes it easy for people to reach out and hire you.

If your visitors are struggling trying to figure out what the next steps are, they’re not going to sit there and figure it out. They have better things to do with their time. Like finding someone who makes it easy to work with them.

Asking people to take action, to DO something will start increasing inquiries on our website. Sometimes small tweaks can make a big difference.

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  • One mistake I see often with websites that aren't converting, is that they're overly focused on the actual design and pay little attention to the website content or copywriting.

Now, great design is 100% important and essential to a high performing website. But that's not the only ingredient to successful websites.

If your website could use a copy re-fresh try this:

1. Give them the good stuff first. You have an average of 3 seconds to captivate a website visitor’s interest so put your best stuff up top.

2. Be clear and specific - If they’re confused, they’re going to go somewhere else.

3. Ask questions and solve problems - Asking questions forces people to answer them in their heads which increases engagement and making it more likely for them to continue reading.

4. Write about benefits, not features. It’s not the physical product your customer wants, but what their life will BE like with that product.

5. Clear Next Steps - End each page with a call to action or clear next steps you want your visitors to take.

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  • Are your website visitors leaving your site quickly?

Take a look at your analytics - If your visitors are leaving your page in under a minute, then they probably aren't reading a thing.

Which kinda defeats the purpose of having a website for your business, right?

One common cause of high bounce rates (the average time a visitor spends on your website before leaving) is confusion.

Right now, your website might be confusing to your customers, poorly organized, or packed with too much jargon.

If that’s the case, then your readers are NOT going to understand what you do and how you can help them.

If they’re confused, they’re going to go somewhere else.

Which we don’t want to happen!

One of the quickest ways to turn this around and get visitors to engage with your website is by cleaning up your website copy.

So here are some QUICK COPY TIPS to implement on your website:

Don’t be vague. Avoid generalities. Paint vivid pictures by using detail and specifics.

Short and simple beats clever and creative every time.

Remove jargon and buzzwords.

Keep it conversational. Write like how you speak, like how your customer speaks. Writing this way fosters connection with people who have otherwise never met you.

Show some personality. To attract your ideal client you have to show them who you are!

Get more website tips like this by visiting my blog (link in profile) at chaucee.com/blog

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  • Chances are that whoever came to your website has a problem they are trying to solve.

They are looking for the solution, but they aren’t focused on the features and tech you’ll use to solve the problem.

They’re focused on how their life will be easier once you solve their problem.

Positioning your website as a resource for your future clients will not only start attracting your ideal client but you’ll be able to offer them value right away, before you even start working together.

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  • How your website can save you TIME.

There is only so much time in the day. And as entrepreneurs, that time seems to magically shrink. Raise a 🤚🏻 if you agree!

While we can’t add more hours onto the day (but someone plz work on that) we CAN change the way we work.

A lot of people are surprised when I say that having a website can *save you time* growing your business.

In their experience, a website has only been a headache and never exactly what they want.

Think of it like this…

Your website is essentially having a conversation with a person that is interested in your services.

Expressing empathy, understanding their struggles, offering a solution and answering their questions is all a part of the conversation you would have with a potential customer in person or on the phone.

When your website is set up to strategically walk potential customers through your company and how you can help them, it increases their trust in you and saves you time in the long run by having it all in once place, readily available at all times.

Time otherwise spent answering these questions or presenting your services can now be allocated to other priorities.

Your website could be a money-making MACHINE, closing deals left and right.

Not bad right?

Curious how that can happen for you?

Tap the link in my bio to schedule your free discovery call to see how we can get YOUR website working JUST as hard as you are at growing your business.

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  • You deserve a seat at the table.

You deserve more than a foot in the door.

You’ve put hours and hours into building your business, and now it's time to share it with the world.

Your message is WAY too important to get lost in the competition. It's way too important for a bad website.

In today’s ever increasing online world, your website is your home base, and one of your greatest marketing tools.

Use it to find your people.

To genuinely help others.

To help your growth building efforts pay off.

To have the lifestyle you want to live.

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  • Now booking for projects starting in the first half of July 2020!

I've been working with some amazing clients lately and am looking forward to opening my books back up!

If you're looking for a beautiful website that will captivate and convert visitors into clients, that would launch mid to end of August, then book your free discovery call via the link in my profile.

I have a few more exciting things in the works that I can't wait to share with you! Some big shifts in how I work and serve my website clients. Can't wait to share it with you! And if you want to be the first to know, my newsletter link is in the bio too.✨ #websitestrategy #websitetips #webdesigntips #designtips #webstrategy #webdesign #webdesigner #webdeveloper #webdevelopment #wordpress #wordpressdesigner #womenintech #learntocode #girlswhocode #remotework #workfromhome #denverco #boulderco #goldenco #coloradodesigner #coloradowebdesign #workfromwherever #womenwhohustle #smallbiztips #marketingstrategy
  • How to prepare for a website re-design so you maximize your results.

First, start with an audit of your current website.

What do you like?

What do you like not?

Is your site mobile responsive?

Does it reflect your branding well?

If you could have your DREAM website what would that look like?

What results would it be generating for your business?

Starting with strategy FIRST when designing a new website sets your site up to deliver the results you need.

My blog has a *ton* of free resources and articles on web design and website strategy. Tap the link in my bio to read or sign up for the newsletter so they’re delivered to your inbox weekly.

#websitestrategy #websitetips #webdesigntips #designtips #webstrategy #webdesign #webdesigner #webdeveloper #webdevelopment #wordpress #wordpressdesigner #womenintech #learntocode #girlswhocode #remotework #workfromhome #denverco #boulderco #goldenco #coloradodesigner #coloradowebdesign #workfromwherever #womenwhohustle #smallbiztips #marketingstrategy

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