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Category: Books

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The Best Books I Read In 2018

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I read books not because I don’t have a life but because I choose to have many. This is one of my FAVORITE posts to do as I get to think back on all the books I’ve read the past year. It’s been another year of reading voraciously and I’m happy that I came across some of my favorite books …

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What Last Year’s Reading Challenge Taught Me

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Last year was the first time I have ever taken part in a reading challenge. I’m generally one to shy away from structure and rules so mapping out a challenge each month was a challenge in and of itself! I didn’t complete it. But I …

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My Autumn Reading List

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Crisp mornings, hot coffee, cozy blankets, fireside reading. We’re entering the BEST time of year – and yes, I will fight you on that. Have you started putting together your Autumn reading list? There are some really great books coming out this Autumn and here are …

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The Benefits of Joining a Book Club

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Perhaps you are thinking about joining a book club. Is it worth the effort and time? Will it just become another failed attempt to stick with something? I hear you. Choosing to do something outside of your comfort zone means pushing and challenging yourself in new …

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  • When you're a biz owner who is selling a service, increasing inquiries is how you expand your reach and sign more clients. But most biz owners I talk with don't have a website that is good at asking for the sale. Usually their site has a pretty template, but they're not getting any contact form submissions. Does that sound familiar? Today I want to guide you to take a second look at the call to actions on your website (also called CTAs). Call to Actions usually take form as a button on a website that says "learn more / get started / book now". Call to actions need to be super duper clear and ACTIVE, not passive. Example: Passive: Learn More | Active: Schedule a Call Being direct with your CTAs makes it easy for people to reach out and hire you. If your visitors are struggling trying to figure out what the next steps are, they’re not going to sit there and figure it out. They have better things to do with their time. Like finding someone who makes it easy to work with them. Asking people to take action, to DO something will start increasing inquiries on our website. Sometimes small tweaks can make a big difference. #websitestrategy #websitetips #smallbiztips #smallbizowner #entrepreneurlife #freeoffer #webdesign #customwebdesign #strategicwebdesign #marketingstrategy #womenpreneur #westcodigital #websitedesigner #websitedesign #webdesign #webdesigntips #designtips #westcodigital
  • One mistake I see often with websites that aren't converting, is that they're overly focused on the actual design and pay little attention to the website content or copywriting. Now, great design is 100% important and essential to a high performing website. But that's not the only ingredient to successful websites. If your website could use a copy re-fresh try this: 1. Give them the good stuff first. You have an average of 3 seconds to captivate a website visitor’s interest so put your best stuff up top. 2. Be clear and specific - If they’re confused, they’re going to go somewhere else. 3. Ask questions and solve problems - Asking questions forces people to answer them in their heads which increases engagement and making it more likely for them to continue reading. 4. Write about benefits, not features. It’s not the physical product your customer wants, but what their life will BE like with that product. 5. Clear Next Steps - End each page with a call to action or clear next steps you want your visitors to take. #conversioncopywriting #copywritingtips #copywritingforcreatives #smallbiztips #webdesigner #goldencolorado #denvercolorado #websitetips #entrepreneurlife
  • Are your website visitors leaving your site quickly? Take a look at your analytics - If your visitors are leaving your page in under a minute, then they probably aren't reading a thing. Which kinda defeats the purpose of having a website for your business, right? One common cause of high bounce rates (the average time a visitor spends on your website before leaving) is confusion. Right now, your website might be confusing to your customers, poorly organized, or packed with too much jargon. If that’s the case, then your readers are NOT going to understand what you do and how you can help them. If they’re confused, they’re going to go somewhere else. Which we don’t want to happen! One of the quickest ways to turn this around and get visitors to engage with your website is by cleaning up your website copy. So here are some QUICK COPY TIPS to implement on your website: Don’t be vague. Avoid generalities. Paint vivid pictures by using detail and specifics. Short and simple beats clever and creative every time. Remove jargon and buzzwords. Keep it conversational. Write like how you speak, like how your customer speaks. Writing this way fosters connection with people who have otherwise never met you. Show some personality. To attract your ideal client you have to show them who you are! Get more website tips like this by visiting my blog (link in profile) at chaucee.com/blog #websitetips #webdesigner #websitecopywriting #copywritingforcreatives #copywritingtips #websitecontent
  • Chances are that whoever came to your website has a problem they are trying to solve. They are looking for the solution, but they aren’t focused on the features and tech you’ll use to solve the problem. They’re focused on how their life will be easier once you solve their problem. Positioning your website as a resource for your future clients will not only start attracting your ideal client but you’ll be able to offer them value right away, before you even start working together. #websitestrategy #websitetips #webdesigntips #designtips #webstrategy #webdesign #webdesigner #webdeveloper #webdevelopment #wordpress #wordpressdesigner #womenintech #learntocode #girlswhocode #remotework #workfromhome #denverco #boulderco #goldenco #coloradodesigner #coloradowebdesign #workfromwherever #womenwhohustle #smallbiztips #marketingstrategy
  • How your website can save you TIME. There is only so much time in the day. And as entrepreneurs, that time seems to magically shrink. Raise a 🤚🏻 if you agree! While we can’t add more hours onto the day (but someone plz work on that) we CAN change the way we work. A lot of people are surprised when I say that having a website can *save you time* growing your business. In their experience, a website has only been a headache and never exactly what they want. Think of it like this… Your website is essentially having a conversation with a person that is interested in your services. Expressing empathy, understanding their struggles, offering a solution and answering their questions is all a part of the conversation you would have with a potential customer in person or on the phone. When your website is set up to strategically walk potential customers through your company and how you can help them, it increases their trust in you and saves you time in the long run by having it all in once place, readily available at all times. Time otherwise spent answering these questions or presenting your services can now be allocated to other priorities. Your website could be a money-making MACHINE, closing deals left and right. Not bad right? Curious how that can happen for you? Tap the link in my bio to schedule your free discovery call to see how we can get YOUR website working JUST as hard as you are at growing your business. #webdesign #webdesigner #webdeveloper #webdevelopment #wordpress #wordpressdesigner #remotework #workfromhome #denverco #boulderco #goldenco #coloradowebdesign #workfromwherever #womenwhohustle #smallbiztips
  • You deserve a seat at the table. You deserve more than a foot in the door. You’ve put hours and hours into building your business, and now it's time to share it with the world. Your message is WAY too important to get lost in the competition. It's way too important for a bad website. In today’s ever increasing online world, your website is your home base, and one of your greatest marketing tools. Use it to find your people. To genuinely help others. To help your growth building efforts pay off. To have the lifestyle you want to live. #websitestrategy #websitetips #webdesigntips #designtips #webstrategy #webdesign #webdesigner #webdeveloper #webdevelopment #wordpress #wordpressdesigner #womenintech #learntocode #girlswhocode #remotework #workfromhome #denverco #boulderco #goldenco #coloradodesigner #coloradowebdesign #workfromwherever #womenwhohustle #smallbiztips #marketingstrategy
  • Now booking for projects starting in the first half of July 2020! I've been working with some amazing clients lately and am looking forward to opening my books back up! If you're looking for a beautiful website that will captivate and convert visitors into clients, that would launch mid to end of August, then book your free discovery call via the link in my profile. I have a few more exciting things in the works that I can't wait to share with you! Some big shifts in how I work and serve my website clients. Can't wait to share it with you! And if you want to be the first to know, my newsletter link is in the bio too.✨ #websitestrategy #websitetips #webdesigntips #designtips #webstrategy #webdesign #webdesigner #webdeveloper #webdevelopment #wordpress #wordpressdesigner #womenintech #learntocode #girlswhocode #remotework #workfromhome #denverco #boulderco #goldenco #coloradodesigner #coloradowebdesign #workfromwherever #womenwhohustle #smallbiztips #marketingstrategy
  • How to prepare for a website re-design so you maximize your results. First, start with an audit of your current website. What do you like? What do you like not? Is your site mobile responsive? Does it reflect your branding well? If you could have your DREAM website what would that look like? What results would it be generating for your business? Starting with strategy FIRST when designing a new website sets your site up to deliver the results you need. My blog has a *ton* of free resources and articles on web design and website strategy. Tap the link in my bio to read or sign up for the newsletter so they’re delivered to your inbox weekly. #websitestrategy #websitetips #webdesigntips #designtips #webstrategy #webdesign #webdesigner #webdeveloper #webdevelopment #wordpress #wordpressdesigner #womenintech #learntocode #girlswhocode #remotework #workfromhome #denverco #boulderco #goldenco #coloradodesigner #coloradowebdesign #workfromwherever #womenwhohustle #smallbiztips #marketingstrategy

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